Vinny O Brien

Vinny & Co Consulting Limited
eCommerce Strategy and Consultancy Experts


eCommerce Strategy and Business Transformation

We use a proven framework to help design appropriate eCommerce strategies for businesses. We work with business to consumer, business to business and service agencies. Our team has over 30 years collective, relevant experience across most verticals.

Platform Selection

We help evaluate, decide and select ecommerce platforms for all business types. We have particular expertise in BigCommerce, Shopify, Magento and WordPress. We can help you create bespoke RFP proposals.

eCommerce Strategy Design

We help founders, C level executives and CEOs to navigate the complexity of designing ecommerce strategy. We use strong frameworks, proven models and tangible examples to bring this to life.

No Frills approach

We don't have licence fees and we don't sell software. We help you configure software and systems around your business.

Easy to Connect with

The human touch works best for us. However as a virtual team, we work using all manner of communication tools.

Omni Channel Expertise

We provide in depth knowledge across a wide range of disciplines - Omni channel retailing, brand positioning, Facebook advertising, Google Adwords, eMail marketing, Google Shopping and many other disciplines.

Campaign Design & Execution

We design client led campaigns across paid and non paid marketing channels. We provide a high-level consultation to fully understand how brands are positioned in the mind of their customers. Then we convert and retain them.


We work hard to get back to basics and ensure our clients are in full knowledge of the what, how and why of how we work. It is important that they fully understand this. Our best sales tools are our customers. Here’s some feedback we received.


Us and You

While it is great to blow our own trumpet, we like to highlight the things you, and we do well. Why? Well, there should exist no secrets in what we do, rather an open book where we all learn and share. We will post case studies people share with us, including our own, so we all learn and are better as a result.

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