#D2C selling just got interesting.
This could be for brands going direct what google was for search. The first difficult step of discovery is now more attainable than ever.
Imagine not having to invest in a PIM. Imagine not having to have regular #ecommerce smarts.
Imagine running your store,
capturing the payment,
getting a photo/video testimonial,
the customer videoing receiving the good,
in real time,
sharing with their friends,
who then purchase too,
wait for the next trend,
they build your network of buyers and outreach doesn’t need the attention,
imagine being focused on the customer and the experience’
The future selling platforms are our hands today.
This is potentially the model and method the Brands need to go direct to consumer for the first time in an efficient manageable way.
This makes e-commerce really simple and does not require previously held expertise safeguarded by agencies. In the very near present, we will not necessarily need platforms, not the way we see them today.
The future is #passivecommerce