Vinny O Brien

March, 2019

All the posts published

Date: July/August Where: Tralee – Number of Venues Core Purpose: Host a global standard conference in Tralee focused on building World Class understanding of ecommerce strategies. Unlocking the potential for all businesses to utilise ecommerce technologies/services and best practices. Why: Regional/Coastal based companies have been forgotten about and marginalised when it comes to ease of access to service providers, knowledge and best practices in digital and in particular in ecommerce. …

Read More →

The update to Instagram may just be a game changer. Please forgive my use of the expression. Now before you decide I am not worth reading for use of that expression, consider the video, then read on. I firmly believe if we look at this latest evolution by Instagram in it’s broadest sense, then, we can see just how far reaching this can be. Game changer is much maligned and …

Read More →

Irish consumers spent €3bn out of €5bn with online retailers overseas in 2017. www.siliconrepublic.com Amazon Echo is a Trojan horse that threatens traditional retailers 2 articles from yesterdays news here in Ireland. The first is not new, this has been happening for at least 5 years and the rate of increase has not dramatically increased. The second is a nice soundbyte, but dips into where ecommerce is headed. Some …

Read More →

This week I spoke at 2 very different events in Dublin (DMX Dublin – Marketing Conference) and Retail Without Borders (Global Marketplace Conference London) and I thought it good to share my 16 observations with you. 1.      There is no “strategy” for ecommerce. Consideration needs to be given to a roadmap and adoption of technology, but there is no strategy. Highlighted in part by the acquisition strategies adopted by @Amazon @Walmart …

Read More →

I am often asked for simple tips to improve your ecommerce business so today I will start sharing some. Photography and videography are critical to conversion. Even more so as we move further into mobile and video. There are now affordable ways to use innovation vouchers and grants to good effect to get these services. I have always worked with Kevin Fox of @weshoot. He get’s where his work impacts …

Read More →
March 2019 - Vinny & Co Consulting Limited