Where: Tralee – Number of Venues
Core Purpose: Host a global standard conference in Tralee focused on building World Class understanding of ecommerce strategies. Unlocking the potential for all businesses to utilise ecommerce technologies/services and best practices.
Why: Regional/Coastal based companies have been forgotten about and marginalised when it comes to ease of access to service providers, knowledge and best practices in digital and in particular in ecommerce. The need for urgency has rarely been greater for companies to understand, appraise and adapt a strategy that incorporates some aspect of eCommerce. The topic is enormous and needs to be shared in a simpler, more practical format. We have an opportunity to use these strategies to capitalise on increasing tourism and a world that is flat from an ecommerce point of view.
The format: Adopting the right format will be a task in itself. I want it to be an event anchored I the town centre, attracting visitors to spend time and money in the main business thoroughfare and encourage a 48 hour stopover. This will be possible for some travelling companies and for those Kerry based companies, it is an opportunity to not have to travel to Dublin, London or indeed Lisbon.
Delivery of the content has got to be world class and the venues have to match this. Ideally, I want to host this in Siamsa Tire for a whole host of reasons, which I will articulate at a later date. I will also utilise local venues – smaller – paid for – more in depth sessions.
I anticipate using a third party agency to help with this, but will hand pick the subject matter moderators myself from a network spanning the globe.
Topics will not centre on service distribution but problem solving:
- What are the available ecommerce strategies for my business (B2B and B2C)
- How do we internationalise through ecommerce
- Who should I hire and what skills does my business need
- We are late to the game and don’t have much to invest (the CEO sessions let’s call this)
- Hot topic – is it profitable? Not always but is now a necessary evil
- Loyalty schemes – de-centralised towns and cities would be better served by real local loyalty initiatives
- An ecommerce dictionary for all attendees detailing each laborious acronym and what it means to your business.
I am curating this now but will be running these as concurrent workshops so people can attend smaller, more intimate sessions chaired by experts. I have commitments of attendance from problem solving service providers who will take residency in varying locations to, providing expert local knowledge and an ability so sign up to services over the 2 day event.
The days will be interactive and require people who have real problems, concerns and want help from the best putting strategic fixes in place. Some of my strategic goals for this event are as follows;
- Connect businesses who have problems with ecommerce with service providers who have a proven track record in fixing these.
- Build a committed and connected community where knowledge sharing is currency and expected
- Demystify the topic and set up training for the next wave of employees needed to fill employment gaps
- Expose the international ecommerce community to a vibrant and willing community in the South west and a town that has the potential to be a real adoptive town.
The evenings will be aiming to expose the what modern rural Ireland has to offer with food, drink and music at it’s heartbeat.
I have more and will happily talk through them one to one. I have had great support privately and from some of the worlds best known brands too. This will be an enormous challenge, but also an opportunity to build on a world that will experience technological change at rates we cannot fathom. Consumer patterns are changing and we are in danger of lagging behind. We see with Brexit how reliant we are on so many processes that we have no understanding of or control over. Our conference aims to combat that.
I am building a small committee of confidants to get this moving. I will need help along the way and will not be shy in asking for it. I am asking now that you formalise your interest to me by mailing me to talk about:
#TOPICS FOR DISCUSSION
#SELLING SERVICE PARTNER
Get in touch now by emailing me – email@example.com
This is just the beginning – and yes it needs polish, but this is happening.