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Welcome to the

Vinny's Community Access

Getting you and your business ready for Black Friday 23 & Peak Trading Season

with Vinny O'Brien

August 15 - September 19th, 2022

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Trade Planning & Q4 Prep Course

Are you ready for Black Friday? Prime day set record numbers this summer. Black Friday 2023 presents a perfect time to plan for the year ahead. Whether you have too much, or too little inventory, now is the time to plan. We will equip you with the tools, thinking and planning to get you through BFCM and silly season 2023. We will be setting out the agenda for planning for the full calendar year of 2023. There will be no more comprehensive "on the job" training. 

What To Expect

Your Level

This module is universal. Whether you are a multi-store, multi currency retailer or a single product company, the process needs to be the same. We keep language simple and tools cheap. 

Your Supplies

Understanding your brand and your customers is key. You need to bring performance and customer data. We will equip you with the rest. 

Your Small Group

You’ll be learning along with other passionate similar businesses. We will show you there is no secret sauce. Structure is everything.

Your Live Sessions

Meet live with your teachers and cohort (recordings will be provided for all sessions):

  • Mon, August 22nd 12:00 PM - 1:00 PM

  • Mon, August 29th 12:00 PM - 1:00 PM

  • Mon, September 5th 12:00 PM - 1:00 PM

  • Mon, September 12th 12:00 PM - 1:00 PM

  • Mon, September 19th 12:00 PM - 1:00 PM


“Vinny is arguably the most experienced eCommerce professional in Ireland. His knowledge and expertise is beyond parallel, solidified by an ability to get to the heart of an issue and work with clients or suppliers to ensure overall objective affinity.

Paul M

Head of global sales

Autofulfil ltd.

What You'll Accomplish

  • You’ll finish with a purpose built tactical plan to trade efftively through the rest of year, fully costed and mapped out.

  • You will have a post sales retention and communication strategy to roll out. 

  • Understanding how to build a campaign from start to finish and control it across all channels. 

  • A measurement and review process to make learnings simple and decisions easy to make. 

Build your Trade Planning & Q4 Prep with Vinny O'Brien

August 15 - September 19th, 2022



See a collection of the firms we've worked with
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