#ecommerce As I look forward to the #ecomlive event in Belfast over the next 2 days, I thought I would pen a few, loose words. In Ireland and the UK we are reaching a plateau of sorts. Our consumers follow the hedonistic mantra of better, faster more and we think with this frenzy that we need to follow. Time to slow down and ask yourself, is your strategy achievable? Or more simply put is it the right strategy given what we now know about the world of eCommerce? Original vers