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Vinny's Blog

Singles Day: $116B in GMV. First order delivered under 5 minutes.

By Vinny O Brien on Nov 18, 2020

$116B between 2 eCommerce retailers. in 24 hours trading. This is the headline we have already seen. And that is in roughly 24 hours of trading. (Some pre sales done, but effectively this was it). 3M peop...

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Culture and org structure - 2 catalysts to eCommerce success. Ignore them at your peril.

By Vinny O Brien on Nov 02, 2020

Culture and org structure - 2 catalysts to eCommerce success. Ignore them at your peril.I have had quite a few tags and mails on this thread from Jason Greenwood. I really like his opinions, thoughts and sen...

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Save these Dates

By Vinny O Brien on Oct 29, 2020

Save this on your calendar and start planning immediately.  This year’s BFCM is predicted to BRUTAL compared to last year’s revenue, and it's going to be a HUGE DIFFERENCE—possibly 20-50%. (Yes, it’s beca...

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An email is not just for Christmas - Part 1

By Vinny O Brien on Oct 28, 2020

An email is not just for Christmas - Part 1 Using email to warm up your audience, pre Christmas. This is a study of how we utilised email to deliver a 10X increase in email revenue.  We implemented a 6-...

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Steal like a marketer. A guide to competitor research.

By Vinny O Brien on Oct 23, 2020

Part II - some light Friday reading. Great feedback already this week, thank you. Brilliant basics we call it and it a principle that Richard Chapple maintains - look at his scale-ups and see what this ena...

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