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Vinny's Blog

Shopify Q1 2020 earnings call

By Vinny O Brien on Jun 10, 2020

A review of the Q1 2020 shopify earnings results. Including their COVID19 response roadmap.

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Are you ROI Driven? Maybe You Are Looking at the Wrong Thing.

By Vinny O Brien on Jun 10, 2020

Which do you prefer? · Carrying out your marketing activities based on gut instinct · Carrying out your marketing activities and making decisions based on ROI rather than intuition or opinions? Not hard t...

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Arming the Rebellion Part 2: The Rebels V the Empire (AKA Shopify V Amazon)

By Vinny O Brien on Jun 10, 2020

Part 1 in a multi part deep dive into the strategy being played by Shopify.

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The diagnosis is wrong, so where does that leave the strategy?

By Vinny O Brien on Jun 10, 2020

A summarised overview of the irish goverment response to COVI19 and lockdown. This is part 1 of a multi-part plan.

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the most interesting or important adaptations we’re seeing in ecommerce…

By Vinny O Brien on Apr 07, 2020

Here’s my round-up of the most interesting or important adaptations we’re seeing in the ecommerce sector in Q2 of 2020. I’ve included a list of journalists and ecommerce experts worth following as we prepar...

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