Vinny O Brien

eCommerce Strategies

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Irish consumers spent €3bn out of €5bn with online retailers overseas in 2017. Amazon Echo is a Trojan horse that threatens traditional retailers 2 articles from yesterdays news here in Ireland. The first is not new, this has been happening for at least 5 years and the rate of increase has not dramatically increased. The second is a nice soundbyte, but dips into where ecommerce is headed. Some …

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This week I spoke at 2 very different events in Dublin (DMX Dublin — Marketing Conference) and Retail Without Borders (Global Marketplace Conference London) and I thought it good to share my 16 observations with you. 1. There is no “strategy” for ecommerce. Consideration needs to be given to a roadmap and adoption of technology, but there is no strategy. Highlighted in part by the acquisition strategies adopted by @Amazon @Walmart @ebay …

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eCommerce Strategies Archives - Vinny & Co Consulting Limited