Vinny O Brien

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This week I spoke at 2 very different events in Dublin (DMX Dublin – Marketing Conference) and Retail Without Borders (Global Marketplace Conference London) and I thought it good to share my 16 observations with you. 1.      There is no “strategy” for ecommerce. Consideration needs to be given to a roadmap and adoption of technology, but there is no strategy. Highlighted in part by the acquisition strategies adopted by @Amazon @Walmart …

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I am often asked for simple tips to improve your ecommerce business so today I will start sharing some. Photography and videography are critical to conversion. Even more so as we move further into mobile and video. There are now affordable ways to use innovation vouchers and grants to good effect to get these services. I have always worked with Kevin Fox of @weshoot. He get’s where his work impacts …

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When does an ad not seem like an ad? The evolving era of Search As ever, finger on the pulse David J. Katz .. A few observations, this is the beginning of the Amazon #BlackFriday arsenal. Some new Top 10 sellers in the list here. What this demonstrates is the convergence of tech alot of people talk about, but Amazon are solving. Consider the following — this week we learned they are …

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#D2C selling just got interesting. This could be for brands going direct what google was for search. The first difficult step of discovery is now more attainable than ever. Imagine not having to invest in a PIM. Imagine not having to have regular #ecommerce smarts. Imagine running your store, capturing the payment, getting a photo/video testimonial, the customer videoing receiving the good, in real time, sharing with their friends, who then purchase too, …

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eBay USED to be the most exciting marketplace, both as a buyer and a seller. Now it feels stagnant. The continued public focus on UX, has in my opinion, made them forget why buyers shop there. Value, discovery and discounts and the odd dispute. Amazon is taking over the role as the place to find discovery. eBay and it’s perception, seems to be back where it was in mid 2000’s. …

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This week I spoke at 2 very different events in Dublin (DMX Dublin — Marketing Conference) and Retail Without Borders (Global Marketplace Conference London) and I thought it good to share my 16 observations with you. 1. There is no “strategy” for ecommerce. Consideration needs to be given to a roadmap and adoption of technology, but there is no strategy. Highlighted in part by the acquisition strategies adopted by @Amazon @Walmart @ebay …

Read More →
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