Wunderman and Attraqt - Fighting for the Future of Fashion

Wunderman and Attraqt - Fighting for the Future of Fashion

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Welcome to “Fighting for the Future of Fashion”, a collaborative look into the world of fashion shopping online and its consumers, presented to you by Wunderman Thompson Commerce, commercetools and Attraqt.

While the modern customer journey is certainly not a linear one, for the purposes of understanding how fashion consumers transition through the purchase journey, we broke the journey into three simple stages for us to analyse – inspiration, search, and purchase. 

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