test heading

test subheading


1. 📈$15M in revenue acquired last month & profitable. Our goal is $200M in annual revenue by December 2021.

2. 💪Our team has 5 exits including NASDAQ e-commerce company.

3. 🌎Previous investors include Liquid2 Ventures, Outbound Ventures, Garage Ventures, etc.

Our Team

We are building a portfolio of small e-commerce businesses, and help them grow and scale their operations.

Many small e-commerce businesses have product-market fit but often lack the capital and expertise to scale them to the next level.

To successfully scale an ecommerce business requires you to be great at:

Brand Development

Sales channel optimization


Product Development


Sourcing and Manufacturing

Owners of these small ecommerce brands usually have one or two of the required skills which allows them to get to product market fit but lack the skills or access to the rest of the skills required to scale.

Furthermore, most of these owners, are now asset rich but cash poor. They don't want to sell their businesses but have no easy way of obtaining partial liquidity.

Vinny & Co

Moonshot offers the owners of ecommerce companies to get partial liquidity while also obtaining the skills and capital they require to grow their brand.

Then we offer the owners of these companies a unique solution:

Cash and future upside for their business - the owner de-risks and shares in the upside of the Moonshot platform

The owner remains in charge of their business but gets support to grow the business from Moonshot. This includes:

Access to shared resources (e.g. brand development)

Access to the product, pricing, marketing tools that provide insights, best practice, and KPIs

We have acquired two companies with $15M ARR and have continued growing them significantly. The companies are in the Toys and Games and Office Products Space. We are enhancing and optimizing their marketing spend, expanding the channels which they serve (international channels), and enhancing their product selection.  We have centralized expertise in these functions. In addition to these strategies in the long run we will improve margins and reduce overhead due to synergies available by owning a portfolio of properties and synergies across our portfolio, including lower overhead and COGS which lead to higher profitability. 

Vinny & Co

Market Size

3+ million e-commerce brands are selling through Amazon or Shopify. In 2020, they accounted for $400B+ of revenue on these two platforms.