Course #1 - Brand Proposition Development for eCommerce with Vinny O'Brien
Your brand proposition exists at every customer touchpoint throughout the journey - both in the physical and digital world. Understanding your operational strengths is key to maximising customer experience, particularly in the online world. Learn how to distil your brand from understanding your customer and how they find and connect to your values through an effective and cohesive brand proposition.
Jun 6 - Jul 1, 2022
Relevant Group Courses for Next-Level Learning
Focused "on the job learning" with Vinny&Co's 4-week, short burst small group courses. Each module contains courses featuring limited places, access to exclusive content from expert teachers, live Q&As, and personalised feedback on your assignments.
Make Real Progress
Accelerate your learning with live Q&As, project deep-dives, curated lessons, and expert guidance.
Receive Personalized Feedback
Build on constructive notes on each of your project assignments.
Upskill On The Go
Access our modules, community and live calls all in one platform.
Connect With Fellow Creatives
Learn, collaborate, and network with tools like a shared course communication channel.
What to Expect
This course is aimed at people who have been building their eCommerce competencies over the last few years. The course is aimed to deliver contextual advice, guidance and best practice.
Time, access to zoom/hangouts/google drive.
Your Small Group
In this group, you will learn from your peers too. Key to the success of this will be a focused and shared community. Build valuable collaborations and share problems.
Your Live Q&A Sessions
Meet live with Vinny and your cohort (recordings will be provided for all sessions):
Why this approach
Learning is hard
Classroom-based sessions are outdated and lacking in context. We need to be able to put ideas and concepts into action. Tech and marketing have converged to make it easier for us to turn concepts into actions and plans. Doing this in real-time and in real work hours brings focus and application.
At a time when everything is rising, and knowledge is expensive, we wanted to remove cost barriers for people and make knowledge accessible.
Invest in you and your team
Talent is hard to come by. New talent is even more so. Now is the time to invest in yourself and your talent today. Create an environment where on the job learning is the norm. Encourage risk as a tool for success and continuous improvement as a reliever of stress. This is one key pillar in our control.
There for keeps
Each module is banked and stored for you and your team to use when and how you want. Our classroom is distraction-free and does not have the clutter and distraction of portals like Youtube. You can dip in and out when you need to and ask questions within a trusted environment.
“There are few shortcuts in any endeavour but including Vinny's expertise will quickly navigate your eCommerce project to success. Outstanding..”
What You'll Accomplish
Understand how to develop and build your tone of voice for consistent marketing communications.
Translate operational excellence in marketing hooks for your brand - foster loyalty.
Design from the outside in. Start with what - not why.
Receive feedback and support not just from Vinny but from a whole community of like-minded creatives.
Things to Know
Vinny&Co offers a full refund for your Course purchase up to five days before your course begins. After that point, we cannot offer a refund for your purchase.
Anyone can participate in a our Courses! All you need is access to Zoom, and a strong internet connection to participate in live sessions and watch Vinny&Co content.