Vinny O Brien

ecommerce

All the posts published

Date: July/August Where: Tralee – Number of Venues Core Purpose: Host a global standard conference in Tralee focused on building World Class understanding of ecommerce strategies. Unlocking the potential for all businesses to utilise ecommerce technologies/services and best practices. Why: Regional/Coastal based companies have been forgotten about and marginalised when it comes to ease of access to service providers, knowledge and best practices in digital and in particular in ecommerce. …

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Irish consumers spent €3bn out of €5bn with online retailers overseas in 2017. www.siliconrepublic.com Amazon Echo is a Trojan horse that threatens traditional retailers 2 articles from yesterdays news here in Ireland. The first is not new, this has been happening for at least 5 years and the rate of increase has not dramatically increased. The second is a nice soundbyte, but dips into where ecommerce is headed. Some …

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This week I spoke at 2 very different events in Dublin (DMX Dublin – Marketing Conference) and Retail Without Borders (Global Marketplace Conference London) and I thought it good to share my 16 observations with you. 1.      There is no “strategy” for ecommerce. Consideration needs to be given to a roadmap and adoption of technology, but there is no strategy. Highlighted in part by the acquisition strategies adopted by @Amazon @Walmart …

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I am often asked for simple tips to improve your ecommerce business so today I will start sharing some. Photography and videography are critical to conversion. Even more so as we move further into mobile and video. There are now affordable ways to use innovation vouchers and grants to good effect to get these services. I have always worked with Kevin Fox of @weshoot. He get’s where his work impacts …

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#D2C selling just got interesting. This could be for brands going direct what google was for search. The first difficult step of discovery is now more attainable than ever. Imagine not having to invest in a PIM. Imagine not having to have regular #ecommerce smarts. Imagine running your store, capturing the payment, getting a photo/video testimonial, the customer videoing receiving the good, in real time, sharing with their friends, who then purchase too, …

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This week I spoke at 2 very different events in Dublin (DMX Dublin — Marketing Conference) and Retail Without Borders (Global Marketplace Conference London) and I thought it good to share my 16 observations with you. 1. There is no “strategy” for ecommerce. Consideration needs to be given to a roadmap and adoption of technology, but there is no strategy. Highlighted in part by the acquisition strategies adopted by @Amazon @Walmart @ebay …

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ecommerce Archives - Vinny & Co Consulting Limited