Vinny O Brien

strategy

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This week I spoke at 2 very different events in Dublin (DMX Dublin – Marketing Conference) and Retail Without Borders (Global Marketplace Conference London) and I thought it good to share my 16 observations with you. 1.      There is no “strategy” for ecommerce. Consideration needs to be given to a roadmap and adoption of technology, but there is no strategy. Highlighted in part by the acquisition strategies adopted by @Amazon @Walmart …

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This week I spoke at 2 very different events in Dublin (DMX Dublin — Marketing Conference) and Retail Without Borders (Global Marketplace Conference London) and I thought it good to share my 16 observations with you. 1. There is no “strategy” for ecommerce. Consideration needs to be given to a roadmap and adoption of technology, but there is no strategy. Highlighted in part by the acquisition strategies adopted by @Amazon @Walmart @ebay …

Read More →
strategy Archives - Vinny & Co Consulting Limited