Putting the Power in the Shopper's Hands: The Demand for Valuable and Convenient Shopping
Shopping is no longer just a chore - it's a lifestyle! And with e-commerce taking over, we can now shop from the comfort of our homes....
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Paul Gerard
- Feb 1
- 2 min
How to Grow Your Amazon Business: A Step-by-Step Guide
Are you ready to take your Amazon business to the next level? With the right strategies, you can increase your sales, reach more...
vinny655
- Oct 13, 2022
- 1 min
Amazon Prime early is a marketing masterclass
Amazon has just forced your Christmas strategy. For years, they have disrupted trade cycles for marketers and traders. This year is no...
Vinny O'Brien
- Sep 21, 2022
- 2 min
Amazon has the key to unlocking ecommerce in Ireland - at scale
#ecommerce Why is Amazon in the news in Ireland? Attached is the why, courtesy of our partner Aidan Duffy - a report put together for...
vinny655
- Sep 16, 2022
- 2 min
Are you Data Driven?
#eCommerce Free download # 3 Metrics that matter -for #DTC #marketplaces and #retailmedia Another guide built by Colin Lewis and I with...
Vinny O'Brien
- Sep 9, 2022
- 5 min
Hey personalisation, change your name | This is not a party political broadcast
The tech and media landscape needs to "rebrand" itself and better define it's tone of voice. Personalisation as a category in ecommerce...
Vinny O'Brien
- Sep 1, 2022
- 4 min
"The eCommerce sky, said Chicken Little, is f*cked, it is falling down."
To eCommerce, the pandemic was the shot in the arm we all needed. Now, we all are dealing with an equivalent of long term COVID. Traffic...
Vinny O'Brien
- Aug 23, 2022
- 4 min
eCommerce analytics are not only skin deep - Just ask MikMak
I have struggled to find things of use or interest to write recently. Also, I was on vacation and have COVID through my family ! Heck of...
Vinny O'Brien
- Jun 22, 2022
- 4 min
Trade, Plan, Pause Engage - H2 2022 - from survival to getting ahead
The move to Shopping through eCommerce is a shift not a trend - but what is the state of play Right now, most commentary is taking a few...
Vinny O'Brien
- Jun 15, 2022
- 6 min
Strategy, Innovation and Investment decisions in a crisis
Rent the Runway an evolving case study: 2 x 4 x 12 Strategy #ecommerceRent The Runway In September 2021 Rent the Runway filed their...
Vinny O'Brien
- Jun 7, 2022
- 6 min
Making sense of it all | I get by with a little help from my | LinkedIn | Friends. Kinda
Amidst the struggle for survival, we have to be asking ourselves challenging questions. It is not prudent to inwardly focus on survival...
Vinny O'Brien
- Jun 1, 2022
- 6 min
Abandoning Tactics for Strategies - to fuel, Strategy - Confused? We have to get real.
We can’t continue to be seduced by the short term What is your strategy? Right now there are forces beyond our control. Accept that...
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