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UX Audit Services

Root out usability issues in your website

Improve your eCommerce performance

Improve user experience and satisfaction

Focus your development efforts

Find new ways to convert and drive sales

How Does a UX Audit Work?

Conversion rate optimisation (CRO) is as important as acquiring new traffic. Focus on potential customers and make their journey better. Through our comprehensive UX audit services, we evaluate and document your website’s strengths, identify usability concerns, and propose and prioritise areas of improvement within its features and design.

Our design team partners to provide outside perspective and specific guidance and consultation toward a new level of excellence for your e-commerce offering.

Our UX Audit Process

Discover: Get to know your business and objectives

Analyze: Conduct a thorough audit

Roadmap: Provide
strategic recommendations

The most impactful improvements will support your business strategy. In order to prioritize our recommendations, we spend time learning about your business goals and audience, to get a clear picture of what will have the highest impact and move you closest to your objectives.

Our analysis is made up of time-tested best practices. Using objective, industry-accepted standards, we go through your application with a fine-toothed comb to catch concerns large and small and thoroughly document those for your review.

Prioritization adds meaning to our findings. We take the time to rank our recommendations, sorting by effort level and impact for your business, and delivering everything from quick wins to a full plan for your software’s success that can inform iterations long into the future.

Our UX Audit Process

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Discover: Get to know your business and objectives

Analyze: Conduct a thorough audit

Roadmap: Provide
strategic recommendations

The most impactful improvements will support your business strategy. In order to prioritise our recommendations, we spend time learning about your business goals and audience to get a clear picture of what will have the highest impact and move you closest to your objectives.

Our analysis is made up of time-tested best practices. Using objective, industry-accepted standards, we go through your website & analytics with a fine-toothed comb to catch concerns large and small and thoroughly document those for your review.

Prioritisation adds meaning to our findings. We take the time to rank our recommendations, sorting by effort level and impact for your business, and delivering everything from quick wins to helping you document change requests etc, to improve quickly your on site experience.

Metrics anyone can understand

We work hard to keep it simple. We use 3rd party partner software to develop metrics you can use to measure impact. We offer deep dive services, which are recorded over video for you to analyse, understand, and importantly keep.

Effortless, automated insights.

Vinny &Co automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list.

Quantify the biggest UX issues costing you online customers, and prioritise what matters most.

Find errors before they cost you revenue.

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UX Audit Experts

Vinny&Co is a highly experienced e-commerce training company with UX at our core. Our expertise combines the understanding of end-to-end e-commerce and its impact on UX design, strategy and how it can impact through technology. Our process is delivered without buzzwords, jargon or complication.

Trusted by some or Irelands leading brands

Our UX Audit Process

User Testing and Research

We have extensive experience in getting to the heart of what your users need to inform insight-driven recommendations. We then put concepts, designs, prototypes, and products to the test to derive insights, and develop a plan you can implement with your tech/development partner in a prioritised manner.

User Testing and Research

Vinny&Co's UX audit services provide extensive documentation around your website's strengths and weaknesses, identifying usability concerns in your customer journey as we go, resulting in a prioritised road map based on the level of effort and level of return each improvement will provide.

Going beyond Paper

We provide you with online consultations to talk through what our outputs mean. We record sessions and "bank" them for you so the context can be kept on record and UX changes can be verified, repeated and monitored.

Competitive and Industry Research

We delve into your industry, including your competitive set and relevant regulations and requirements, to identify what your product needs to accomplish to be successful while also being compliant and finding potential new areas of opportunity.

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Frequently Asked Questions About UX Audits

Why do I need a UX audit?

Is your website not performing up to your business’ standards? Or do you have a gut feeling that something is holding your product back? Or maybe you’re just not sure where to start when it comes to making improvements. An audit performed by user experience specialists can help get to the bottom of what is hampering your business success and help you find value in your existing software.

We prioritise our recommendations based on effort level and impact to ensure that you get the most benefit possible from your improvement efforts and create a long-term road map for your product’s development.

Why do I need a UX audit?

The main deliverable is prioritized recommendations for improving your e-commerce site and your conversion rate. Depending on the maturity of your platform, these can help you refine your offering, decide whether or not to move forward with a costly investment, or even allow you to focus your business plan. Ultimately, you’ll see quick wins, be able to eliminate usability issues to boost client satisfaction, and even improve your ability to convert prospects, retain loyal customers, and drive sales..

What kinds of applications can benefit from a UX audit?

Really, any product can benefit. A UX audit can help you:

Improve efficiency for your employees in an internal application
Make your software more attractive to potential subscribers or clients
Ensure more customers make it through your purchase flow and buy your products
Boost your customer satisfaction
Find new avenues of growth for your core digital product And more...

And these can apply to anything from internal workflow applications to e-commerce websites to industry-specific software. By improving your website's usability and prioritising improvements, your business can find more value in any type of application.

What should I do with those UX audit recommendations?

If you have an internal development team or work with a development agency, our findings are readymade to plug into a product road map. They can also help you determine which investments will be most impactful before engaging developers. As an independent technology consultancy and software development firm, Vinny&Co. can also help you find or build the right technologies or platforms to take your products to the next level.

How long will a UX audit take?

Depending on the complexity of your software, we can deliver recommendations in as quickly as four weeks. Larger projects can take place over the course of multiple months.

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We can't wait to hear from you

Clash Industrial Estate,

Unit 1,

Tralee,

Co. Kerry,

V92 A8RH

hello@vinnyandco.com