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Enterprise Ireland Digital Discovery Grant

Last week we reached out with an offer to help you and your business expand to international markets through the vertical of marketplaces like Amazon and eBay to name just a couple.

In the current climate, with inflation at a 40-year high and interest rates rising for the first time in 11 years the next few months ahead are going to prove even more challenging to SMEs.


So what can we do to help you and your business navigate these challenging times ahead?

Well, we are glad to announce that we are now going to offer a new approach to getting you onto marketplaces and it leverages the new Enterprise Ireland Digital Discovery grant.


What does this mean for my business?

Here's what we propose to do for you:

  1. Analyze your eligibility for the Digital Discovery Grant

  2. Prepare your application

  3. Handle all the stages of submission

  4. Upon acceptance, we will then apply the funds of up to €6300 to your digital transition to international marketplaces


Does this sound good to you?
Well, let me give you some more info on why we feel marketplaces are going to accelerate expansion in these challenging times...


Nearly 45% of consumers start their product research on marketplaces, but listing your products on top shopping destinations like Amazon, eBay, Walmart, and Target Plus doesn’t translate to immediate success.

That’s because selling on marketplaces isn’t as simple as it sounds.

Manual processes, unreliable data synchronization, and limited integration capabilities prevent many merchants from listing products on a single channel, let alone multiple marketplaces with varying data requirements.

The right tech stack can automate specific processes, but it still takes time and resources to optimize your product catalogue according to the best practices for every channel.


We help stores, brands and distributors find millions of new customers by connecting them to the biggest marketplaces. It's the most complete, one-stop solution to do more with marketplaces.
Here's what we do!
  • We will analyze your eligibility for the Digital Discovery grant, and prepare the application, upon acceptance we will apply the funds to your digital transition to international marketplaces

  • Carry out data analysis to make sure your product data is up to par, and we will recommend any improvements needed

  • Open up your Amazon and eBay accounts and get the business verified

  • Have an account manager appointed to your account

  • Build your brand stores on the marketplace of choice

  • Carry out a Brand registry on the desired Marketplaces to protect your trademarks

  • Calibrate all the APIs to allow products to be pushed live into the marketplace

  • Create order sync APIs which allow all orders to seamlessly appear in your website account so you fulfil as normal

  • Provide monthly reporting of all sales data

  • Carry out daily feed maintenance and account compliance

  • Continue to optimise the listings for the three-month period

  • Provide training modules so you can upskill your team to take control of the system back in-house

Why work with us?

Our team has over 15 years of experience bringing brands and retailers into the marketplace arena. We have delivered growth over four different continents and across multiple categories.

Let our team become an extension of your own so that you can use your time and resources more effectively.

Vinny&Co for Marketplaces includes full-service support from a dedicated feed manager and a team of channel and integration specialists. From onboarding through the latest feed optimization, these experts do the hard work for you.


Why should you sell on marketplaces??

Marketplaces have become a product discovery hub for many online shoppers and no longer a place just for loyal customers to repurchase their favourite items, creating a platform to build your brand awareness.


Cross-border online sales have grown significantly in recent years, so it’s no wonder that many brands see marketplaces as a shortcut to internationalisation.


Marketplaces are taking a significant share of online growth in markets around the world. Ensuring your brand is present on marketplaces so you don't miss out on e-commerce growth is crucial.


Marketplaces attract significant traffic and have high visitor engagement. They’ve become an increasingly important marketing route for brands wishing to acquire new customer groups.

With more people choosing to shop online instead of traditional in-person stores, eCommerce has become more popular than ever. That’s why more businesses are embracing online marketplaces like Amazon and eBay. Check out these marketplace statistics to learn more!

  • Consumers spent 2+ trillion dollars on online marketplaces in 2021

  • 50+ million mobile users use Amazon’s shopping app

  • 150+ million people subscribe to Amazon Prime

  • €17 million is Amazon’s average hourly sales

  • 89% of buyers said they were more likely to buy from Amazon than any other eCommerce retailer

  • 45% of the U.S. eCommerce market belongs to Amazon

  • Millennials are the largest group of Amazon users

  • 180+ million active buyers exist on eBay

  • 35-64 years is the average eBay user’s age

  • B2C marketplaces are estimated to reach $3.5 trillion in sales by 2024.

  • 47% of digital purchases worldwide happened via online marketplace platforms.

  • One-third of all U.S. businesses “flow through e-commerce.” Of that, 63% is performed via marketplaces.

  • 14% would prefer to shop at an online marketplace for a first-time purchase.

  • 37% would prefer to make repeat purchase at an online marketplace.

  • Apparel and footwear account for 27.2% of online sales. In 2020, that was over $121.5 billion.


Over to you!

There you have it! Now you know the opportunity that exists

Online marketplaces are growing in popularity and present an irresistible opportunity for those looking to expand their business. As more people migrate online and evolve their spending habits, now is a great time to discover a successful marketplace strategy and get started.

Ready to start selling on marketplaces?

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