ABCs of eComm 26 according to ECDB

A view of a view

The ECDB reports are always interesting. They are never 100% accurate, I would suggest the accuracy is closer to 85%, so pinch of salt needed. I say that through a customer lense. I used to have full access for years and every retailer whose report I shared with them, said, “Survey says no”… How and ever, it has improved and they released a version of t…