AI Salesperson Wanted. Dave is unavailable. A V Spot PSA, in partnership with Shopware. The robot would like a better brief. There is a particular kind of job advert that tells you everything about a company.
“Self-starter.”
“Comfortable with ambiguity.”
“Able to hit the ground running.”
Translation: we haven't worked out the job, nobody has time to explain it, and the last person left a spreadsheet we're afraid to open. Now we've found a candidate who can't complain about any of that. Artificial intelligence.
PSA3 in our Shopware series is “AI Salesperson Wanted”: a recruitment drive for a machine expected to deliver immediate growth while navigating pricing rules nobody has written down and information only Dave understands. Dave, naturally, is unavailable. The sketch is ridiculous. The brief is recognisable. You can buy a very clever tool and still give it a terrible job. If the product information is patchy, the stock position is uncertain and every commercial exception needs a whispered conversation, there's work to do before you hand over the sales desk.
Start with one useful task. Give it information you trust. Be clear about what it can decide and when a person steps in. Then see whether it makes life better for the customer and the people doing the work.
That might make for a less exciting conference slide. It would make for a considerably better Tuesday.
Watch the PSA above. If it reminds you of someone, share it with them. Particularly Dave.
Paid partnership with Shopware, whose support makes this PSA series possible.
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Applications from Dave remain welcome.

