Let’s talk about downhill skiing.
It’s beautiful.
It’s terrifying.
And it’s not the moment you try new equipment.
At 120km/h, gravity is not forgiving.
Neither is BFCM.
Every year, brands tell themselves:
“We’ll survive one more peak.”
“Migration feels risky.”
“We’ll deal with it after.”
That’s not caution. That’s switching skis halfway down the mountain. You are the Alex Honnold of skiing at this point.
Here’s the uncomfortable truth:
Not migrating is also a decision, it just crashes more slowly.
Fear sounds responsible.
But fear quietly costs:
Missed revenue
Fragile deliverability
Campaigns held together with vibes and duct tape
Smart brands don’t chase adrenaline.
They do their risky stuff when nobody’s watching.
Omnisend migrations happen in low season, when you actually have:
Time to prep flows
Space to test campaigns
A nervous system that still works
They move what matters.
They guide the process.
They don’t leave you guessing at speed.
Change skis before the race.
Not halfway down the hill.
👉 See how Omnisend makes migration simple (Marketing Playbook by Omnisend migrates the essentials for you.
—
The Struggle Bus
Still upright. Still smug.