Allbirds filed their S1 on August 31st 2021. DTC Utopia. Some stats to show why:
Top Cohorts:
Spend was approx $400 in year 1
Spend was $550 in year 2 -very round number, but year 2 was net new revenue.
First year proves market fit and second year where they “make”.
The omni-channel customer is the most valuable.
“Across all cohorts and through June 30, 2021…
