EMPIRE OF AI: Welcome to the Real World

AI and Commerce: There is no spoon

“Welcome to the real world.”
— Morpheus, The Matrix

Let’s get this out of the way up front: I’m a skeptic. A well-meaning, slightly-exhausted, time-crunched, commerce-loving skeptic who’s been around long enough to remember when “personalization” meant someone spelling your name right on a marketing email.Does the fact that we still get this wrong tell u…