Execution wins, daily. eBay Trading Calendar 2026
Insights and tips for eBay sellers across North America
eBay Just Handed You a Cheat Sheet. Here’s Why You Should Care.
Every year, sellers leave money on the table not because they have bad products, but because they had the right product at the wrong time. eBay’s 2026 Marketing Trends Calendar fixes that , and it’s built on real purchase data, not vibes.
What Is It?
eBay Advertising’s 2026 Marketing Trends Calendar is a data-driven, month-by-month guide to buyer behaviour across five core categories: Collectibles, Electronics, Fashion, Home & Garden, and Parts & Accessories. It’s built on eBay’s own first-party purchase data from December 2024 to November 2025, mapped against the cultural and seasonal moments that actually moved the needle.
Think of it as a retail media calendar with receipts.
The Numbers That’ll Make You Stop Scrolling
A few standouts that caught my eye:
Sports memorabilia box and case breaks: +342% in October. World Series energy is very real, people.
Standalone VR headsets: +362% in November. Black Friday doing Black Friday things.
Wheels, tires and parts: +611% in October. Someone is very aggressively prepping for winter.
Cubic zirconia: +483% in February. Valentine’s Day — where romance meets “close enough.”
CCG sealed cases: +194% running January through June. The Pokémon card economy remains undefeated.
Who Should Read This?
If any of the below sounds like you, this one’s for you:
eBay sellers — obvious, but the timing insights alone are worth it. Knowing that gloves and mittens spike +198% in December means you’re stocking and promoting before the rush, not during it.
Retail and ecommerce marketers — even if you’re not on eBay, this is a masterclass in seasonality mapping. The framework is transferable.
Marketplace analysts and consultants — client decks practically write themselves when you have this kind of category-level demand data.
Brand managers and buyers — particularly useful if you’re managing clearance cycles or secondary market strategy.
