Farewell Etaoin Shrdlu: the undertaker who couldn't get a call

Maybe we are ALL wrong

An undertaker, a typesetter, and the twenty-year conversion rate that agentic commerce isn’t going to fix, because it’s going to delete the thing the number was ever measuring

3%. That’s the number. Give or take the vertical and the rounding, it’s been two-and-a-bit percent for about as long as anyone reading this has held a job in ecommerce. A few week…