If you build it, they will come. Not sure than many people know that North East Iowa is home to the set of Field of Dreams. Somewhere in that region a lifetime ago, it was the Dad of Darin Lynch who took a similar approach, he took it on himself to take out a loan for a 40 acre farm and through hard work, grit and the need to keep kids fed, he grew this into hundreds of acres. Corn, beans and 100s of feeder cattle later and quiet satisifaction. Being the eldest Darin didn’t always agree with what his Dad said, but he admired what he did. His people skills came from his Mom, who was a teacher. The eldest of 3, Darin took those learnings and the ambition and did his own thing. In his own way. Irish Titan is a well known part of the fabric of the eCommerce community in the US and beyond. They provide much needed levity alongside their hard work - they give feedback, are open and honest. 22 years in the industry and managing the change with everybody. That is, on its own, remarkable.
In this interview I did with Darin for RMW Commerce and Shopware Darin was cognisant of his role in providing clarity, focus and positivity in these ever changing days. Core to his own thinking is not knowing all of the answers but being the trusted partner to help others navigate the way through. For his B2B clients, agentic shopping and challenges change how success should be measured. Many of their orders already come through punch out or the ERP, and some will start happening inside agents. Some visible and many not so much.
I don’t know Darin as well as others but really am trying to bridge that gap. he talks sense.
He talks of community over market share
Commerce over eCommerce
He pulls no punches.
Darin talks about himself as a dinosaur of the industry- grizzzled and wizened. Dinosaurs lived for millions of years, evolved and still live today - we write books about them and movies. We even try to bring them back to life. If this is what he means, then yes, I think for many years we will tell stories of his brilliance in our community. I hope to see more of them.
In Iristh Titan, they’ve been describing Agentic Commerce as a Celtic knot (IYFYK) with three strands; each strand needs its own metric:
1) data enrichment
2) discovery
3) checkout
On October 29, Irish Titan and ElleVet will be at Agentic Island, Shopware‘s virtual summit on agentic commerce, hosted by Rick Watson
Link to our pod and chat are here:
Link to chat with Vinny: https://lnkd.in/gf59F4YZ
Register for Agentic Island (Or not so love island) on October 29: https://lnkd.in/dYbYi_Nm
How are you counting the orders that never touch your commerce platform?
#ecommerce #b2becommerce #agenticcommerce
Note: This broadcast bumped this weeks V Spot - but regular broadcasting will be back next week.