One Marketplace to Rule Them All? Rethinking Growth, Risk, and Revenue in the Age of Ecommerce Giants
Introduction: The Illusion of Simplicity
In the hedonistic times, we lived by the mantra, better, faster more. Now crippled by risk management, channel selection and the paralysis by analysis we are in a new battle. The battle for middle earth (yeah, I'm sticking with the motif) is one as laborious as the later stages ofg the LOTR books - the one where Frodo is in Mordor and it goes on and on …
