In the hedonistic times, we lived by the mantra, better, faster more. Now crippled by risk management, channel selection and the paralysis by analysis we are in a new battle. The battle for middle earth (yeah, I'm sticking with the motif) is one as laborious as the later stages ofg the LOTR books - the one where Frodo is in Mordor and it goes on and on …
One Marketplace to Rule Them All? Rethinking Growth, Risk, and Revenue in the Age of Ecommerce Giants
Introduction: The Illusion of Simplicity
