Take X. Add AI. Pray. Join me for a webinar.

Everyone's pitching agentic. Almost nobody's data is ready for it. Forty minutes on 11 June to fix that. Right, let's go.

Kevin Kelly has a line that’s been doing the rounds in every pitch deck for two years now: take anything, add AI, and you’ve got a business. “Take X. Add AI.” It became the shortcut everyone took. The bit most people skipped is the part underneath the X, the data the whole thing is standing on, which in most B2B businesses is held together with a CRM th…