The V Spot eCommerce Nearly News

The V Spot eCommerce Nearly News

Industry Reports 2026

The Reckoning - Survival on the Digital Shelf

Commerce IQ 2025 report

Vinny O Brien's avatar
Vinny O Brien
Jan 29, 2026
∙ Paid

There is a long, strange middle between who we were as brands and who we are becoming. In 2025, that middle was a battlefield.. Or in todays terms, oine battle after another. Oscar nod.

We’ve spent years chasing scale, but 2025 brought a different calling: The Truth. It’s easy to look at a 5.5% increase in revenue and call it “growth.”. But if we look cl…

User's avatar

Continue reading this post for free, courtesy of Vinny O Brien.

Or purchase a paid subscription.
© 2026 Vinny O Brien · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture