The V Spot eCommerce Nearly News

The V Spot eCommerce Nearly News

The Wall Was for Giants. The Giants Already Moved In.

EU De Minimis changes - but does anything else.

Vinny O Brien's avatar
Vinny O Brien
Jun 25, 2026
∙ Paid

A different POV.

The EU built a customs wall to stop Shein and Temu. They’d already shipped their stock inside it. Which leaves the €3 to be paid by exactly the brands the rule was never aimed at and forces every cross-border SME to start behaving like an enterprise it can’t afford to be.

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