There’s Always Money in the Banana Stand.

Squarespace Refresh 2025 & the Hidden Value of Incrementality

There’s always money in the banana stand. If you’ve watched Arrested Development, you know the line. If you’ve run a business, you feel the line. The trick isn’t just that the money exists, it’s that most companies don’t know where it’s hiding.

At Refresh 2025, Squarespace has just unveiled a shiny package of new features, AI-driven tooling, and the prom…