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eCommerce analytics are not only skin deep - Just ask MikMak

I have struggled to find things of use or interest to write recently. Also, I was on vacation and have COVID through my family ! Heck of a summer ! I concluded an abridged strategy build with a department store and 2 other consulting partners. It would not have got done any other way. It demonstrated to me to the depth of knowledge, complexity and understanding we need to apply to be thorough, feel confident and be in a position to have the right answers - largely because the right questions were asked. It was the volume and scope that took even me by surprise. I have been looking at various evolutions in our world from an #ecommerce point of view. Mobile first is something we have heard about for some time and social commerce - without much evidence to confirm the opportunity of the latter. Combining all of that with retail and commerce smarts has been a long time coming. But ...