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eCommerce without Borders - EU & US

It’s the Friday of Halloween weekend and the scariest story I can think of is watching the old ecomm stats take a hammering for the weekend, but isn’t that every Friday. I was asked to follow on my look at the UK market with a comparative analysis of the US market. The granular differences I am continuing to analyse, but a look at the macro situation paints an interesting picture. I will get into finer detail in the coming weeks too as the data is big. I am seeing increasing interest from US companies looking into the EU, indeed we work with some and also the converse is true. The simplicity of English language conversion is terrific and makes life easy. Then you meet sales tax in the US, now there is a scary Halloween story worth a thought.