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Is Sky the next Nokia?

Over the last few weeks, we have seen many services go to free. One of the most used, indeed one that put pressure on the bandwidth of the internet itself has been Netflix - since inception the price has actually gone north. In % terms i now pay 60% more than its intro price, and I rarely notice. The Walt Disney Company introduce Disney + and I just bought it - great intro price, less then my Amazon prime sub.


But it got me thinking, Netflix obviously have a value prop greater than €14.99 per month, to my knowledge they have not budged on price at a point in time of greatest utilisation.