#eCommerce

Sep 21, 2022
2 min

Amazon has the key to unlocking ecommerce in Ireland - at scale

#ecommerce Why is Amazon in the news in Ireland? Attached is the why, courtesy of our partner Aidan Duffy - a report put together for Brian Moore of KamCity Amazon WILL support chilled delivery - A huge opportunity. And there are geographic challenges Amazon are going to solve in Ireland, herein lies their opportunity to absolutely own market share. These notes from the Amazon invitation to sell: ROI (Republic of Ireland) is a significant opportunity. We are investing in fa

vinny655

Sep 16, 2022
2 min

Are you Data Driven?

#eCommerce Free download # 3 Metrics that matter -for #DTC #marketplaces and #retailmedia Another guide built by Colin Lewis and I with over 10 years working together with brands and retailers. It is a weekly/daily question in our work. Having metrics is great - knowing what to do with it is another days writing. Data-driven marketing can help in several ways, including keeping score of all major marketing activities such as: • Brand and customer metrics, such as top-of-mind

Vinny O'Brien

Aug 23, 2022
4 min

eCommerce analytics are not only skin deep - Just ask MikMak

I have struggled to find things of use or interest to write recently. Also, I was on vacation and have COVID through my family ! Heck of a summer ! I concluded an abridged strategy build with a department store and 2 other consulting partners. It would not have got done any other way. It demonstrated to me to the depth of knowledge, complexity and understanding we need to apply to be thorough, feel confident and be in a position to have the right answers - largely because the

Making sense of it all | I get by with a little help from my | LinkedIn | Friends. Kinda

Vinny O'Brien

Jun 7, 2022
6 min

Making sense of it all | I get by with a little help from my | LinkedIn | Friends. Kinda

Amidst the struggle for survival, we have to be asking ourselves challenging questions. It is not prudent to inwardly focus on survival only. We have seen it documented through crisis after crisis that opportunity emerges. What if it doesn't emerge. What if we have to create it? How do you prepare yourself for it. I have gathered a few posts from some thought provoking Linkedin posters and wanted to share some of the posts that have got me thinking. Retail Media is an enormou

Abandoning Tactics for Strategies - to fuel, Strategy - Confused? We have to get real.

Vinny O'Brien

Jun 1, 2022
6 min

Abandoning Tactics for Strategies - to fuel, Strategy - Confused? We have to get real.

We can’t continue to be seduced by the short term What is your strategy? Right now there are forces beyond our control. Accept that first. Secondly, diagnose your problem correctly. Let's clarify the difference between strategy and "a" strategy first. Strategy Strategy is designing a way to deal with a problem. Our problem — we were not online. Our answer — we ALL wanted to get online. We all created ecommerce stores. Diagnosis was wrong. A Strategy “A strategy is a coherent

eCommerce Everywhere - From trends to shifts

Vinny O'Brien

May 18, 2022
2 min

eCommerce Everywhere - From trends to shifts

eCommerce will become passive. People free check outs. In home devices. Retail media networks pretty much everywhere - in TV AR advertising - the list in endless. These are not just trends, this is a genuine look into our future. #ecommerce My inbox is full of "trends" for 2022. #survival for me is the name of the game. When I see these trends I do like paying attention to see is something differerent happening. Let me try and break this down for you. There are trends for sur

eCommerce, The Retail Apocalypse and The third industrial Revolution.

Vinny O'Brien

May 10, 2022
6 min

eCommerce, The Retail Apocalypse and The third industrial Revolution.

Context: I wrote this in Feb 2019. Have things changed that much? I will be sharing the DTC landscape next week for those who dont pick it up daily. We urgently need to reframe how we think about #ecommerce. There is enough fear now to suggest that the stationary will react. It has never been more abundantly evident to me that we need to view the function of ecommerce as a utility, in the same way electricity was adopted used to power the second industrial revolution. Colin L

This is not a Johnny Cash song - Time to Trade: The Challenges and Opportunities of eCommerce

Vinny O'Brien

Apr 29, 2022
3 min

This is not a Johnny Cash song - Time to Trade: The Challenges and Opportunities of eCommerce

in a New World - What I learned at #eCommLive Even without the vacuum of the company that was the last 2 years, the first steps into the Assembly Buildings main hall was special in it's own right. Conferences are a weird beast, largely impersonal and lacking an anchor. This was the antithesis of that feeling. I know that feeling and it was uplifting to be a small part of that. This was about more than #ecommerce .. A brief chat with Andrew Hassard of Mango Bikes (partial to a

Engage us a bit below warp speed Mr Sulu - an ecommerce state of mind

Vinny O'Brien

Apr 26, 2022
4 min

Engage us a bit below warp speed Mr Sulu - an ecommerce state of mind

#ecommerce As I look forward to the #ecomlive event in Belfast over the next 2 days, I thought I would pen a few, loose words. In Ireland and the UK we are reaching a plateau of sorts. Our consumers follow the hedonistic mantra of better, faster more and we think with this frenzy that we need to follow. Time to slow down and ask yourself, is your strategy achievable? Or more simply put is it the right strategy given what we now know about the world of eCommerce? Original vers

Vinny O'Brien

Apr 5, 2020
2 min

Is Sky the next Nokia?

Over the last few weeks, we have seen many services go to free. One of the most used, indeed one that put pressure on the bandwidth of the internet itself has been Netflix - since inception the price has actually gone north. In % terms i now pay 60% more than its intro price, and I rarely notice. The Walt Disney Company introduce Disney + and I just bought it - great intro price, less then my Amazon prime sub. But it got me thinking, Netflix obviously have a value prop greate

Vinny O'Brien

Feb 28, 2019
6 min

eCommerce, The Retail Apocalypse and The third industrial Revolution

We urgently need to reframe how we think about #ecommerce. There is enough fear now to suggest that the stationary will react. It has never been more abundantly evident to me that we need to view the function of ecommerce as a utility, in the same way electricity was adopted used to power the second industrial revolution. Colin Lewis taught me about a think or two about research, though I never admit it. And weirdly, interviews I watched over 15 years ago with Pharrel William

Vinny O'Brien

Jul 12, 2017
1 min

UK courier-express-delivery-market-hits-10-1-billion

The UK market for courier and express delivery hit £10.1 billion last year with Brits sending 2.8 billion packages. Representing a 10% increase of £1B. Some key take aways from this: Same day & Next Day make up over 60% of this number – convenience is a key customer message – soon to be the default. Parcels within 24 hours as standard. One in six (15%) users have had to wait a long time for a parcel to be delivered in the past six months, rising to 30% of those aged 16-24. Ex