#ecommerce Jamie Roller is the Director of Growth Channels Dr. Squatch and remains one of the curious and interesting leaders I have had the chance to speak to. You would think after an acquisition by Unilever that she might rest on her laurels? No. Jamie loves winning the day, every day. Smiling every day. A natural leader with a Global, distributed team. This was a truly astonishing discussion.
🚨 We weren’t supposed to drop this episode yet. But when a guest is this good, you don’t wait. You hit publish. 🚨
Welcome to Episode 7 of The Struggle Bus: Profitability, Product-Market Fit & Everything in Between with the brilliant Jamie Roller.
Sometimes conversations meander. This one did not. Jamie came armed with lived experience, brutal honesty, and more clarity than most brand decks ever manage. She’s sat in consulting trenches, battled burnout, scaled global brands, and found her way into the chaos and opportunity of marketplaces. And what came out of our chat? Gold.
Here’s a taste of what we covered (and why you’ll want to listen on your next commute, dog walk, or doom-scroll break):
✅ Burnout isn’t the end, it can be the trigger that reshapes your leadership style.
✅ Profitability without product-market fit is possible, but short-lived.
✅ The “ownership mindset” isn’t a LinkedIn buzzword; it’s what separates average teams from great ones.
✅ Being Irish (or South African) is a networking currency. Use it.
✅ Transparency > ego. Every. Single. Time.
✅ Virality isn’t strategy. But if you take enough shots, some will land.
Jamie’s take on leading with humility, keeping KPIs sharp, and refusing to pretend that ambiguity doesn’t exist. it’s the kind of perspective that makes you stop, rewind, and think: why aren’t more leaders this candid?
We also dug into the big structural questions brands are wrestling with right now:
– What does internationalisation really look like when tariffs, supply chains, and time zones collide?
– Why is profitability still treated like an afterthought in some corners of ecommerce?
– And how do you actually build teams that can thrive at the pace marketplaces demand?
This one hit differently. So much so that we decided to bring it out early. Because The Struggle Bus is about one thing: cutting through the nonsense and surfacing conversations that make you smarter about how this industry really works.
🎧 Listen to Episode 7 here:
And because no good bus runs without fuel — we’re opening up sponsorships for future episodes. If you’re a marketplace operator, a SaaS vendor, or a tech platform looking to get in front of senior commerce leaders who actually care, now’s your chance to ride shotgun. Title sponsorships, segment mentions, and community exposure via our partner network are live.
The Struggle Bus is a platform for the brutally honest conversations.
Hop on. 🚍
#TheStruggleBus #ecommerce #marketplaces
